Hello and welcome.
I’m Tom (mostly known as Finch, shock) — a jack of all trades with all things revenue and tech! Simply put I help resource-constrained tech teams get far more out of their current ops.
For nearly a decade, I’ve managed sales and marketing teams, CRM, RevOps, automation and data – all with one central goal, to increase efficiency and productivity across the revenue function.
Today, I focus on supporting SaaS/tech companies who see value in having a tactical extension of their team. I’m all about practical solutions, fast wins, and long-term impact. In my spare time I upskill specifically across coding, AI, and integrations in and around the GTM / CRM landscape.
Over the years, I’ve been lucky enough to work closely with some brilliant CEOs and CROs at early-stage startups alongside mentors. It’s helped shape how I approach every project: with clarity, curiosity, and a serious respect for your objective, time, and budget.
The rise of the GTM Lead & Engineer
The GTM Lead/Engineer role sits at the intersection of Ops, Sales, and Growth, a natural fit for my career so far.
I’ve built systems, owned automation, and driven revenue, sitting between sales and marketing teams to:
Build end-to-end GTM infrastructure
Automate key points across the buyer journey
Turn messy data into commercial outcomes
Modern revenue teams need people who understand both the tech stack and the business drivers. That’s where this hybrid role thrives and where I look to thrive in 2026.
Get in Touch
Feel free to send me a message using the form below, or if you’d rather chat directly, you can book time with me further below.