Its a major problem most can’t see (or worse, see and ignore) and nearly always, severely underestimated as a factor of inefficiency.

I’ve always wondered this - Why does the main system of operations in a revenue system, be treated like a tick box exercise, rather than a customisable integratable ecosystematic-weapon with an endless realm of revenue-inducing modifications & possibilities?

Core TAM Data & CRM Operations Optimisation

Optimising CRM data is more than just keeping a room tidy; its a multifaceted complex environment that, if not internally valued and harnessed properly, creates a plethora of compounding inefficiencies.

Data quality in CRMs influences nearly every part of the customer journey, from initial outreach to maximising retention. The fuel we put into the businesses’ core foundation engine, as well as the oil and all the modifications, are all part of a centralised system used by everyone in one shape or another.