Unless you live in a world where every SDR and AE on your team are identical twins and the global sales ecosystem isn’t evolving - then handing them all the same playbook and expecting identical results is a recipe for frustration. Yes? No? Thoughts?

From my experience, each rep brings their own unique personality, selling style, strengths, areas for growth, and preferred learning methods—therefore training and enablement must be be malleable enough from the ground up to shape, adapt and cater for each salesperson.

So, what’s the secret sauce? Review and understand each salesperson individually, create a clear personalised framework encompassing tiered certifications, surveys, preferences, CRM data. Once we understand where each SDR & AE is quantitatively and qualitatively, we have a crystal clear path of how to strategically set up quarterly learning modules & objectives bespoke to each member.

Personalised SDR & AE Sales Training & Enablement

By personalising and understanding each salesperson as an individual, we begin to weaponise their unique strengths, and understand which areas for improvement will impact performance the most. Especially when the Eisenhower Matrix is aligned.

When everyone’s elevated to the same level, handoffs are smoother, pipelines are tighter, and conversion rates soar. The goal is simple: learn learn learn about each persons natural ability, personally tailor the training, and watch your revenue grow.

A one-size-fits-all approach might work for socks, but it’s the bare minimum in sales training in todays competitive market!